There’s some exciting news for Everton fans in North America, with kit manufacturer hummel to supply Blues with a new exclusive merchandise range. Per a statement released by the club and the Danish company, Everton gear will now be available that will have logos of local supporters’ clubs on them.
Everton technical partner hummel is teaming up with the Toffees’ North American supporters’ clubs to create a range of specially-designed items to appeal to Everton’s growing fanbase in the US.
For the first time, Evertonians across North America will be able to buy exclusive hummel-branded supporters’ club merchandise including t-shirts, hoodies and jackets, all of which will feature their embroidered supporters’ club badges.
The unique supporter-led initiative, which launches today, has been developed by Everton’s US supporters’ club community, hummel and distributor soccer.com - and is the first time that hummel has partnered with a supporters’ club community of this scale anywhere in the world.
The Toffees have supporters’ clubs in most major cities in USA and Canada, with fans coming together in droves during the pre-pandemic days to watch Everton fixtures at bars across the continent. Additionally, fans will be supporting the Everton in the Community initiative when they purchase any of this custom merchandise.
28 North American-based supporters’ clubs will take part in the first phase of the initiative, with further supporters’ groups invited to sign up in the future.
10% of all sales will be donated to Everton’s official charity, Everton in the Community, and hummel will also donate $1 to the charity for every item sold up to a maximum of $1k.
The website currently has these 19 local chapters of supporters groups that can get their logos on the new merchandise, including Atlanta, Austin, Boston, Chicago, Cleveland, Colorado, Delaware, Kentucky, Nova Scotia, Tampa, Miami, Michigan, Nashville, New York City, North West Arkansas, Oregon, Philly, Pittsburgh, and Southern California
- Hummel Authentic Functional Polo for Boston Evertonians soccer.com
- Hummel Go Cotton T-Shirt for Chicago Evertonians soccer.com
- Hummel Women’s Go Cotton T-Shirt for Nashville Evertonians soccer.com
- Hummel Core Poly Jacket for New York City Evertonians soccer.com
- Hummel Go Cotton Hoodie for Philly Evertonians soccer.com
- Hummel LEAD Full Zip Jacket for Pittsburgh Evertonians soccer.com
- Hummel LEAD Poly Hoodie for Southern California Evertonians soccer.com
Jeff Duback, CEO of hummel North America said:
“We’re delighted to be working with Everton and their supporters’ community across North America. This is the first time that we’ve partnered with a supporters’ club network on this scale, and we’re confident that the programme will play a key role in further developing awareness of Everton and its growing supporter base in communities right across North America.”
Friend of the blog Tony Sampson, who we’ve spoken to a couple of times regarding his work as the first international member of with the Everton Fans’ Forum, and also part of the Chicago Evertonians added:
“Blues in North America are proud of their Club and are always looking for ways to spread the word about Everton in their local communities.
“The idea of partnering with hummel came about after many of the supporters’ groups came together to brainstorm about how we build engagement and awareness with our local groups and beyond. As a Club, Everton work hard to engage with the active supporters’ club network here in the US and we hope that more groups get involved as the programme rolls out.
“We’re also delighted that some of the sales will be shared with Everton in the Community and that even from North America we can continue to support some of the life-changing and life-saving work they do.”
Everton has often been dubbed as ‘America’s Team’ with its history of signing United States internationals Brian McBride, Joe Max-Moore, Landon Donovan, and Tim Howard. The goalkeeper is currently Everton’s record Premier League appearance holder and has also been appointed the official ‘Everton in the USA’ ambassador.
The Club’s Everton International Academy Affiliate Programme, which sees soccer clubs around the world benefit from guidance and expertise from Everton’s world-renowned Youth Academy, works closely with clubs in the US, including Columbus United (Ohio) and Schulz Academy (Florida, USA).
This effort to broaden the club’s fanbase by allowing exclusive merchandise in the USA and Canada is just the first of many move to come as Everton continue to work with the Fans Forum and growing beyond Merseyside.