Everton are continuing to make a concerted effort to win over American fans, and the latest move in that direction is sure to go down well. The Toffees yesterday revealed a limited edition warm-up shirt inspired by its fanbase in the USA and celebrating the Club’s long-standing, historic ties with the country.
The two-tone blue shirt, which features the US flag’s famous stars and stripes across its front, has been created by Everton’s Technical Partner, hummel, and is allowing the Club to show its appreciation to supporters living in - and from - the United States.
A limited number of the shirts have been made available for members of Everton’s US Supporters’ Clubs and US-based Everton Official Members to buy from today (Thursday 21 October), before the shirt goes on sale via evertondirect.com and in Everton’s club stores, Everton One and Everton Two, from 3pm BST (10am Eastern Time/7am Pacific Time) on Friday 22 October. The shirts are available in adult and junior sizes and will retail at £35 for adults and £30 for juniors.
To celebrate the launch, Everton’s men’s First-Team players will wear the shirts during the warm-up of Saturday’s Premier League meeting with Watford at Goodison Park (kick-off 3pm BST).
The release also coincides with the latest NBC Premier League Mornings Live fan festival that will be taking place in Los Angeles, California, across both days of this weekend.
As part of its own activity for the event, and to ensure as many Evertonians across the United States can get involved, Everton will be hosting a live post-match show, Everton USA Live, following the Watford fixture. The programme – a follow-up to the inaugural Everton USA Live in April 2021 and a subsequent spin-off series during the Club’s pre-season trip to Orlando, Florida in July - will combine US-themed content and live match reaction, as well as featuring interviews with guests including Rafa Benitez, Tim Howard and Landon Donovan.
To mark the unveiling of Everton’s ‘Stars & Stripes’ limited edition shirt, midfielder Tom Davies and striker Dominic Calvert-Lewin spoke to Evertonian and Men in Blazers host Roger Bennett for a feature that will be aired exclusively on Men in Blazers’ social media channels (@meninblazers), and on NBC as part of their Premier League Mornings Live coverage.
Everton will make history on Saturday by becoming first Premier League club to pay tribute to deep American connection they have forged, both through a biblical lineage of players and passionate fanbase. This is the Complete Story #UTFT @Everton @EvertonInUSA pic.twitter.com/8d7D11hHJp— Men in Blazers (@MenInBlazers) October 21, 2021
Everton Academy graduate Davies said:
“There’s definitely a special connection between Everton and our fans in the United States. Me and Dom went to New York Fashion Week last year just before the pandemic hit and we met Evertonians at the airport, at a museum, at a fashion show we went to - there were Toffees everywhere we went.
“It’s great for us as players to know we’ve got such strong support in the United States, and we know the effort lots of those fans have made to get over to Goodison Park and watch us live. That obviously hasn’t been able to happen over the last year or so but we can’t wait to see them when they are able to travel over again, hopefully very soon.
“In the meantime, I think this shirt is a great way for us to acknowledge that support from the States and I really hope the fans over there like it.”
A number of US men’s national team legends have represented Everton, including Howard, Donovan, Brian McBride and Joe-Max Moore.
The Blues also have a thriving network of affiliated Supporters’ Clubs in the USA, covering more than 30 states.
Since becoming Everton’s Technical Partner in May 2020, hummel have forged a close relationship with those Supporters’ Clubs, working with them to produce bespoke Everton merchandise featuring a number of different Supporters’ Club logos.
The US-themed shirt also follows the success of hummel’s limited edition rainbow warm-up jersey that was worn by Everton’s players ahead of their Premier League opener against Southampton in August to celebrate diversity and inclusion in sport.
Allan Vad Nielsen, hummel’s CEO, said:
“Having created such a strong bond with Everton fans in the United States, we wanted to do something that would specifically recognise their support and passion for the football club, but also celebrate the historic ties that have linked Everton and their country going back over a number of decades.
“In using the iconic Stars and Stripes, we believe we have produced a shirt that is an obvious celebration of that US connection the Club has, but one that, through its style and colour scheme, remains classically Everton. We hope the design is well received and look forward to strengthening our friendship with Evertonians in the States even further in future.”
The ‘Stars & Stripes: Everton Edition’ warm-up shirt will be on sale at evertondirect.com and in store at Everton One and Everton Two from 3pm BST (10am ET/7am PT) on Friday 22 October. Sizes are European. Visit evertondirect.com by clicking here.