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hummel’s first Everton home kit design elements explained

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Two classic brands have come together to make something quietly special

Everton and hummel’s first collaboration on the 2020-21 home kit has mostly received positive feedback from fans who had an early look at the jersey this morning.

Revealed promptly at 8am on the respective Twitter accounts, the new home kit carries the classic chevrons that hummel is famous for on the royal blue shirt which has some further design elements also instilled into its creation.

From the Everton website -

The new 2020/21 home kit will include hummel’s iconic chevrons across the shoulders and sleeves of Everton’s famous royal blue jersey for the first time.

The kit pays tribute to the Club’s iconic Z-Cars anthem with an image of the song’s soundbar expanded and embossed diagonally across the shirt. Finished with slick blue and white piping on the sleeves and a round neckline, the look of the shirt is clean and minimalist.

The traditional white shorts feature the hummel chevrons in blue contrast on the outer leg. The kit is completed with white socks complementing the rest of the strip with blue chevron detail on the front.

The goalkeeper kit is certain to raise some eyebrows and start heated discussions, especially with the revelation that all the goalies in the club at various levels were consulted in the design.

Everton as a club have been making strides in reducing their carbon footprint, and this shirt represents an opportunity to do just that by raising environmental awareness and sustainability –

... all of Everton’s home, away and third kits for the 2020/21 season will take advantage of hummel’s ZEROH2O dry-dye technology.

This ground-breaking technology ensures there is zero water consumption, zero wastewater and a 50% reduction in energy consumption during the production process. This means that the 25 litres of fresh clean water normally required to dye just one single shirt is saved for each jersey produced.

Alan McTavish, Commercial Director at Everton, said:

“We are excited to be launching our first kit with hummel as part of our new partnership. hummel has demonstrated its commitment and passion for Everton by delivering a bespoke, original design that is guided by the rich traditions of the Club. The creative tribute to Z-Cars that is incorporated into the design will resonate with our fans across all corners of the globe. It is also testament to hummel’s determination to deliver something truly unique and special for our fans.”

Allan Vad Nielsen, hummel’s CEO said:

“We are very proud of our association with Everton and the Club’s legacy in English football. It was important to have this reflected in the first home kit whilst tapping into the iconic personality of the Club.
“The result is a pure and classic Everton shirt with subtle references to the match day experience at Goodison Park. We hope that the kit will be well received by all the Evertonians and we are looking forward to celebrating many victories together wearing the new jersey.”

The 2020/21 Everton home kit is available now via evertondirect.com