Everton recently announced that they would be switching to a new kit manufacturer with the expiry of the current deal with Umbro, and the decision was made to go to Danish sportswear firm hummel.
The Toffees signed a three-year contract estimated to be worth in the region of £8 - 10 million per season, which is roughly double the value of what the club are currently getting.
Yesterday the supplier teased that they would be releasing their first new kit today, engaging with Everton fans on hummel’s Twitter account.
Well here it is Blues.
Before the kit could be revealed by either the club or hummel, the club’s online shop was updated with stock footage of the new kit.
The statement from hummel about the kit design process captures the product perfectly -
“The result is a pure and classic Everton shirt with subtle references to the matchday experience at Goodison Park.”
Here is the kit with some finer details highlighted.
The training gear selection has been released too, and it shows a pretty varied colour palette while keeping the main design elements of the hummel chevrons, and all the training tops come with a matching sweatshirt/jacket as well.
So there it is folks, what do you think?
As the club’s technical partner, hummel will create the kits for the men’s, women’s and academy squads, as well as the coaching and Everton in the Community staff.
Founded in 1923, hummel are current manufacturers for such English clubs as Middlesbrough, Coventry City and Charlton Athletic, and have previously worked in the Premier League designing Aston Villa’s kits during the mid-2000s.