Everton announced a record-breaking deal today with sportswear manufacturer hummel, with their current contract with Umbro coming to an end whenever the 2019-20 season concludes.
The three-year contract with the Danish company is estimated to be worth in the region of £8-10 million per season, which is roughly double the value of Everton’s deal with Umbro.
As the club’s technical partner, hummel will create the kits for the men’s, women’s and academy squads, as well as the coaching and Everton in the Community staff.
Rumour of a switch to hummel has been circulating for a few months, and the Blues immediately become the biggest club in the hummel portfolio, which also includes the Danish national team and a number of clubs in England’s Championship, Denmark, Spain, Portugal and Japan among others.
We take a quick look at a few kits that were designed and made by hummel from the current season, starting with the Denmark national team.
Glasgow Rangers - current contract expires at the end of this season
Coventry City -
Here's Coventry City's 2019/20 Hummel kits. pic.twitter.com/qFd97gJl2O— Royal Blue Mersey (@RBMersey) May 20, 2020
Oldham Athletic -
Outside of football, hummel had also designed the Great Britain Lions’ kit for the rugby league.
Hummel also did the GB Rugby League Lions kits, what do you think Blues?#EFC https://t.co/ODyM2jearQ pic.twitter.com/nA20bqOF05— Royal Blue Mersey (@RBMersey) May 20, 2020
Talk had been rife that the Blues would move on from Umbro following the manufacturer’s embarrassing failure to deliver this season’s kits on time with merchandise not available in stores until after the season had begun, and the Blues forced to use last season’s third kit in at least one game this season. Previous to Umbro, the Toffees had been sponsored by Le Coq Sportif who had also been beset with issues on delivery and quality.
The Toffees were also with Nike from 2012-2014, but had been handed a number of cookie-cutter shirt designs that had fans quite displeased. Speaking of fans, a number of creative Blues have already been trialing designs on Twitter for the new kit with a new sponsor since Everton are going to be terminating their contract with betting company SportPesa at the end of this season.
(Unroll the thread to see all the designs)
Hey @hummel1923, welcome to Everton's #BlueFamily.— Royal Blue Mersey (@RBMersey) May 20, 2020
Here's some design ideas in case you need inspiration!#EFC #ShareTheGame #hummelsport
Another fan has also shown some concept kits, with Mike Tyson & Alki David’s joint venture SwissX, a ‘lifestyle’ company which sells cannabis-related products.
- @Everton x @hummel1923 concept kits— Byrne Graphics (@ByrneGraphics) May 4, 2020
Likes/Retweets are appreciated.#EvertonFC #Everton #Toffees #GoodisonPark #Hummel #SwissX #kitconcepts #conceptkits #footballkits pic.twitter.com/rxIQOZ2iKc