Everton have done well to be close to the forefront of a number of social media initiatives, and have now launched an official channel on TikTok, the world’s leading destination for short-form mobile video.
The Blues currently reach almost seven million supporters around the world through Twitter, Facebook, Instagram and YouTube - and will now look to engage more fans online via the popular social media App, which was founded in 2017.
Short, amusing videos and exclusive footage of first team, Under-23s and Women’s players will be shared on the platform.
There will be clips highlighting eye-catching skills, goals, celebrations and participation in current trends.
The Toffees are the eleventh Premier League club now to join TikTok after Liverpool, Chelsea, Manchester City, Leicester City, Sheffield United, Watford FC, Sheffield United, Tottenham Hotspur, Crystal Palace and AFC Bournemouth.
European sides have embraced the platform even more readily, with Barcelona having the largest number of followers of any football club.
TikTok is one of the most downloaded apps in the world and is available in more than 150 countries, and in 75 languages, committed to building a fun, positive and embracing community by encouraging users to share their passion and creative expression through short-form videos.
To get involved simply download the App at tiktok.com and head to the @everton channel.
The TikTok app was launched in 2017 for iOS and Android, and allows users to create short music and lip-sync videos of 3 to 15 seconds along with short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world hitting one billion downloads globally in February 2019. TikTok was later announced to be the 7th most downloaded mobile app of the decade 2010-19.
While RBM are excited for Everton to be on TikTok, we won't be launching our own dedicated channel any time soon, but you can continue to follow us here and on Twitter.