Everton reach record-high placing in Deloitte Football Money League

Everton have been ranked 17th in the 2019 Deloitte Football Money League, its highest ever position in the table.

The league’s rankings are based on revenue generated by football clubs around the world and their financial figures for the 2017/18 season.

After rising from 23rd to 20th last year, the Blues have again moved up by three places this time around to an unprecedented 17th.

Deloitte Football Money League 2019

The continuation of the Toffee’s upward curve is based largely on a 45 per cent increase in commercial income, sponsorship and ticket sales last campaign.

In May 2017, the club agreed a record shirt sponsorship deal with Kenya-based betting platfom SportPesa, as well as forming a partnership later that year with Finnish video game developers Rovio, creators of Angry Birds.

Photo by Stu Forster/Getty Images

The club’s UEFA Europa League campaign last term also helped generate a record revenue of £188.6 million, a 10 per cent increase on the previous year, when Everton were not involved in European competition.

Speaking to Everton’s official website, chief executive Denise Barrett-Baxendale said:

“A key strategic objective for us is to drive significant growth in revenue and to manage costs effectively.

“In the last four years the club has delivered a significant increase in commercial income, growing revenue by 91 per cent between 2014 and 2018.

“Future expansion in our commercial portfolio remains one of our key priorities for the next 12 months.

“As a club, we have set ourselves challenging ambitions, we have a plan in place to deliver on these long-term ambitions and we are already making significant progress.”

The club’s chief finance and commercial officer, Sasha Ryazantsev, added:

“Our commercial objectives are all about enhancing value, boosting revenues and ensuring that we are increasingly more competitive when measured against other clubs.

“If we look at the five-year trend in revenue, in relative terms it is commercial revenue that has increased the most – with 125 per cent growth.

“Of course, we are very competitive with our ticket pricing and we are very proud of the commitment we have made to our fans – our matchday income has actually gone down by three per cent. It is another reason why the move to a new stadium at Bramley-Moore Dock is crucial for us.”