According to Fox Deportes, the Dutch side will demand €60 million for Lozano, which would break the Blues’ record transfer fee of £45 million spent on Gylfi Sigurdsson in August 2017.
Lozano joined PSV from Pachuca, of his native Mexico, in June 2017, signing a six-year deal. Everton’s director of football, Marcel Brands, then held the same position at the Eredivisie outfit, before leaving for Goodison Park in May.
He was heavily linked with a move following Brands to Merseyside after 19 goals in 34 PSV games last season, but a deal never materialised, with Lozano saying prior to this summer’s World Cup:
“Brands brought me to PSV, I’m grateful, happy, but I’m not thinking about whether I’m an option [for Everton].
“If there is an option to leave we’ll decide what is the best decision for me and my family, but I’m concentrating on the national team.”
Lozano won many more admirers for his performances at the Russian tournament, helping Mexico reach the last 16, and scored the winning goal in his country’s opening game against Germany.
He admitted last week, while he is focused on playing for PSV currently, it would be “a dream” to play for the Catalan giants. Lozano is off to a terrific start to this campaign, finding the net seven times in ten club appearances.
Everton have invested heavily in fellow wide men recently, signing Richarlison from Watford FC in July for a reported £40 million and Theo Walcott from Arsenal in January for £20 million, which would make a big-money deal for another winger unlikely, especially when there are glaring needs elsewhere in the starting line-up, particularly up front.