Despite an utterly awful Europa League campaign last season, Everton are still set to reap the financial benefits of playing in the continental competition thanks to the hefty television bonuses from being in one of the top five European leagues.
The Blues will receive just over €14million from UEFA after crashing out in the group stages of the competition, but nearly €11million of that is from what is categorized as the ‘market pool’. This amount does not include anything the club made locally from ticket sales and other revenue streams.
Arsenal, who reached the semi finals stage of the competition and have a larger stadium as well, made nearly €38million from their participation while winners Atletico Madrid made about €48million (between the Champions League and the Europa League) and runners up Olympique Marseille got nearly €23million.
While the monetary benefits of making it to Europe are definitely something worth striving for, it’s the related prestige that makes the club more attractive to a higher echelon of players that Marcel Brands will want to focus on going forward.