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Everton announce shirt sponsorship deal with SportPesa

Club signs a five-year deal with betting firm

Everton v Norwich City - Premier League Photo by Jan Kruger/Getty Images

Everton today announced that they had officially signed on SportPesa as their main kit sponsor for a five-year term.

In a press release, Chief Executive Officer Robert Elstone was pictured with Ivo Bozukov, Director of Global Strategy and Shaun Simmonds, UK Marketing Manager for SportPesa talking about the deal.

Current sponsors Chang see their deal end at the end of this month and the new deal starts after that. While no numbers were revealed, it’s said that this will be the most lucrative sponsorship deal in club history.

“We’re pleased to have secured the biggest commercial partnership deal in the Club's history with an ambitious and growing global company. From the outset we have been impressed by SportPesa and the company's plans for the future. Over the coming months and years we will be working closely to realise our ambitions together.

“SportPesa are committed to significant investment, not only in Everton through this partnership but also in the city as they open up a new European headquarters that creates new jobs in Liverpool.

“The Liverpool office will give SportPesa the chance to engage with supporters through a number of fan activities and we look forward to an exciting partnership together.”

SportPesa recently announced that they would be headquartering their European operation in the city of Liverpool on the famed waterfront.

Bozukov, Director of Global Strategy, said -

“This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football.”

Simmonds, UK Marketing Manager, added -

“A huge factor in our decision to form this partnership with Everton, was the Club’s passionate and committed fans. The Club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.

“The Club has an exciting future with a new stadium on the horizon, a young and dynamic playing squad and a history for producing great talent through their famed Academy – for us, there couldn’t be a better time to be investing in Everton Football Club and the city of Liverpool. Together I’m certain that we’ll achieve great things.”