After starting as a terrace rumour at St Mary's before spilling over into the rumour minefield that it Twitter, speculation is building around a possible bid for Dynamo Kiev's Andriy Yarmolenko.
Roberto Martinez has made no secret of his desire to find a creative midfielder 'number 10' this summer but has so far failed to significantly add to his squad.
A number of reported targets have ended up at rival Premier League clubs, including Xherdan Shaqiri and Dimitri Payet, but Martinez is insistent the squad will be strengthened before the deadline.
Yarmolenko was part of the Dynamo Kiev side that thumped Everton in the Europa League last March, with Martinez commenting at the time that he was a fan of the talented forward.
The 25-year-old is almost certain to leave Kiev this summer, with chairman Igor Surkis admitting he is ready to grant Yarmalenko a transfer, who has said himself he is ready to move on to a new challenge after spending his entire career with the Ukrainian club.
Stoke have been linked with a move for attacking midfielder but it remains to be seen whether they are still in the market after signing Shaqiri from Inter Milan.
Surkis also says he isn't keen for Yarmolenko to move to the Britannia Stadium as he wants him to move to a 'top European club'. Whether Everton fit into that bracket remains to be seen.
Twitter rumours also claim that Ukrainian agent Vadim Shabliy has held talks with Yarmalenko about a move to Goodison, rumours given added credence by an article about the move being shared on what appears to be Shabliy's Facebook page.
Given our desperation for new faces it is little surprise that rumours of a move for Yarmalenko has caused near hysteria on Twitter, making me wonder what might happen if the deal actually comes off.
Simply by going on the two games against Everton last season and some grainy Youtube videos, Yarmalenko looks the type of skilful creator we badly need. But given there is little substantial to go on regarding a move I would urge caution before we get too excited.